Sales of Samsung Galaxy S21 series in South Korea up 30%


Samsung has sold up to 30% more units of the S21 series than the S20 at the time, according to early sales figures. In their home market South Korea up to as much as 30% and in the UK sales are heading towards a record.

Samsung had some making up to do with the Galaxy S21 series consisting of the S21, S21+ and the S21 Ultra. Indeed, sales of the S20 didn't do so well. According to estimates its sales were 30% lower than the S10. This forced Samsung to come up with a more affordable model; the S20 FE

Samsung Galaxy S21 Ultra BTS
The S21 Ultra is doing particularly well in the UK

That one did remarkably well and Samsung seemed to learn from this experiment. After years of higher prices the entry S21 went down in price. Consumers seem to appreciate that price cut; of all S21 models, the entry-level S21 accounted for 40% of that. The S21 Ultra accounts for 36% of sales with a meagre 24% for the somewhat invisible S21+. The latter barely differs from the entry-level S21 apart from its format.

Record number of pre-orders

Whether Samsung will break its sales record with this is still too early to say. The year is still long and a lot can still change. Regarding the UK market, Samsung has already set a record. Never before has it sold so many S21 models during pre-sales. Remarkably, the expensive S21 Ultra accounted for half of all pre-orders. Exactly how many orders Samsung sold isn't reported so it's hard to verify and compare.


Price comparison Samsung Galaxy S21
  Model Price Incl. delivery    
Clove
128 GB Phantom Violet Refurbished
£ 110,87 £ 114,37   View
Fonehouse
128 GB Black Refurbished
£ 369,00 £ 369,00   View
Samsung Shop
128 GB Phantom Grey
£ 499,00 £ 504,99   View
Clove
128 GB Phantom Grey
£ 558,50 £ 562,00   View

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Price comparison Samsung Galaxy S21+
  Model Price Incl. delivery    
Clove
128 GB Phantom Black Refurbished
£ 179,99 £ 183,49   View
Clove
128 GB Phantom Black Visibly used
£ 226,99 £ 230,49   View
Samsung Shop
128 GB Black
£ 599,00 £ 604,99   View
Clove
128 GB Phantom Black
£ 722,69 £ 726,19   View

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Price comparison Samsung Galaxy S21 Ultra
  Model Price Incl. delivery    
Clove
256 GB Phantom Black Refurbished
£ 236,99 £ 240,49   View
Fonehouse
128 GB Black Refurbished
£ 509,00 £ 509,00   View
Clove
128 GB Phantom Black
£ 678,01 £ 681,51   View
Samsung Shop
128 GB Black
£ 749,00 £ 754,99   View

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